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Video is where your customers are. YouTube is the second biggest search engine in the world and it has more than a billion users worldwide, so having a video to explain what what you do makes total sense.
The trick is to make short films which are user-friendly and snappy – think bite-sized chunks of video for use on your website and social media. It won't slow your website down, it will grab people who are short of time and it will be easy to share on social media.
– video to explain your business
– video to demonstrate your products
– videos of your satisfied clients
– video for fundraising
– video for training
– video to engage your community
– news items and films for TV